Bachelor’s Degree in Marketing ResourcesBachelor’s Degree in Marketing ResourcesBachelor’s Degree in Marketing Resources

What is consumer behavior? Read more about why and how consumers make purchasing decisions, and how marketers use this knowledge to shape consumer behavior.

Examine several psychologically-based marketing tactics that can help encourage consumers to become customers.

Considering a marketing degree? Explore the different types of marketing careers and learn how a degree can prepare you for roles across different industries.

A recent study found that 40% of Americans are more likely to trust brands with diverse advertising. Read more about the benefits of diversity in advertising.

For those interested in pursuing a career in marketing, it’s important to understand the similarities and differences between marketing and sales.